Robert L. Scott
In Concepts in Communication, Robert L. Scott argues a speaker's role in influencing his audience is no more important than testing his own abilities, knowledge and beliefs. The speaker tells his audience that what he has to say is worth understanding, believing and acting upon. The speaker has to have confidence or it will not fly.
Scott's finding is that rhetoric may be the art of persuasion, it's also a means to understand the human condition.
Richard McKeon expands rhetoric to incorporate technology. The world continually progresses, but , yet, has to work in logos, or the logic of technology. The sciences would only be analytic without. McKeon says a new rhetoric is needed to bridge the gap between arts and science. Rhetoric can navigate between them, given the opportunity to interrelate and set new ends there. The new rhetoric can command the arts and sciences to new discoveries.
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