Next In Line Effect
Research shows self preoccupation interferes with memory. When held captive by your own thoughts, people often miss part, if not all of what happens around them. From the following study the term next in line effect.
Imagine your first day in Communcations 101. The teacher asks each to introduce and say a few things about themselves.
As members start introducing themselves, you turn to what you will say when your turn comes. You kick into overdrive supporting the things you will say and rehearsing them.
In your laid out preparation you do not have a clue what the others have said. As a result your are oblivious to who these people are as to what they said.
Next in line because people are least likely to remember what the preceded said because that was when they were most self absorbed.
Mark Leary
The Curse of the Self
see unchosen action
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